First Moment of Truth Webinar

Procter originated the term 'First moment of truth', which is defined as the interaction between shopper and product on the shelf, commonly now called the FMOT. The definition of the FMOT has not made it to the Wikipedia. The term was used to divide functional aspects of the innovation centers. It has now spread throughout the industry. This related seminar looks interesting:

Complimentary Web Seminar from Consumer Goods Technology

The First Moment of Truth: A Global Conversation
Thursday, November 6, 2008 | 11:00 a.m. ET
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Speakers:
- Lora Cecere, VP, Consumer Products, AMR Research
- James Walton, Chief Economist, IGD
- Patrick Medley, Partner, Global Consumer Products Industry Leader, IBM Global Business Services

Real Conversation… Around the world in 60 minutes… a global perspective on the changing “first moment of truth” for Consumer Packaged Goods Companies in tight economic times....

Kara Romanow, CGT’s Executive Editor, will host a panel of expert including Patrick Medley, Partner, Global Consumer Products Industry Leader, IBM Global Business Services; Lora Cecere, VP, Consumer Products, AMR Research; and James Walton, Chief Economist, IGD. ...