More about AdPlanit

Ken Karakotsios writes more about AdPlanit, nice idea!:

" ... AdPlanit is DecisionPower’s new online media planning service. We’ve just opened up the beta version, and are very interested in the feedback of potential users and partners. Our goal is to help businesses that advertise locally, including enterprises that have local branches (e.g. auto insurance), retailers investing manufacturer’s co-op dollars, and independents. All are united in seeking the best way to investing their advertising dollars among fragmented traditional media and emerging new media, while at the same time being held increasingly accountable for the performance of that investment.

AdPlanit is designed to make it as easy as possible to create and evaluate media plans, even for people who know nothing about media planning. For me personally, this is very much in the direction of my vision of simulation in general, and Agent-Based Modeling specifically, to help non-experts make confident decisions in complex situations.

With AdPlanit, you describe the goals, constraints and target audience for your advertising. You then either build a plan from scratch, or ask AdPlanit to generate a plan for you. Your plan is simulated on a population of virtual consumers, and their response to your advertising is measured and reported to you. This unique “try before you buy” capability empowers businesses to optimize their plans across all media and advertise with confidence.

As beta software, AdPlanit currently implements the first step in our vision, which over time will expand to additional media types, more detail in the types of ads available, finer geographic resolution, and more analytical functions. We believe that many will find this beta version interesting and useful, and I’d very much like you to try it out and get your feedback! ...."