Interested in exploring a method used by some of the largest and sophisticated companies to plan their media spending?I got a personal demonstration of AdPlanit by Ken Karakotsios of Decision Power today. The online beta allows anyone to plan advertising campaigns based on budgets and the choice of or 'mix' of media to be used. Powered by a simulation method called agent based modeling, creating a virtual population of your customers. It assembles an advertising plan and then simulates the resulting sales through time. It models down to the DMA level and lets you construct a detailed marketing plan that is guided by product category and location. Includes such details as the precise newspaper, TV channel, web sites and radio stations you choose to use, and when your campaigns start and stop.
In particular useful for relatively local advertising activities. Meant to guide rather than precisely predict. It also important to note this is an early stage release seeking feedback. Bugs are still be sought out. Very impressive, you can try it out personally. I am exploring now. Previously about AdPlanit.
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