Martin Lindstrom appeared on the Today Show this morning selling his just released Buy-ology: Truth and Lies About What we Buy book. Reading. The video and a book excerpt is here."Does sex sell? Can subliminal advertising really influence our behavior? The results of a major scientific study are revealed in "Buy-ology." In this excerpt, author and marketing expert Martin Lindstrom looks at product placement in TV shows and movies... "Update: Also noted in the Neuromarketing blog.
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