'Data Storytelling', never heard it described that way, but when building process maps, we often described it in the form of a flow, or journey, or 'story' to make it clear how changes occured. So I like the idea of telling it as a story to make it easy to understand.
By Joe Dysart Commissioned by CACM Staff
Firms specializing artificial intelligence (AI) that generates written text are developing tools that will allow you to have sophisticated conversations with common business databases like Microsoft Excel, Microsoft Power BI, Microstrategy, Qlik, Spotfire, SAP, and Tableau. Instead of typing at your computer to gain insights, you'll be able voice-chat with your computer about sales forecasts, investment options, and five-year plans.
"It is totally possible," says Robert Weissgraeber, chief technology officer at AX Semantics, a firm specializing in natural language generation (NLG). Weissgraeber says getting to the point where you can easily converse with your database is mainly a problem of collecting and unifying the data into a source that can be connected to the right tools.
"The big thing that has changed in the past two years is that, thanks to commoditization of natural language generation tools, a conversational business database is not a special project with a million-dollar price tag anymore. It can be set up for a far lower price point, allowing even smaller businesses to implement and benefit from it."
Many consumers have used basic conversational databases without even realizing it. When you ask Alexa or asks a question like "What happened today in history?" or "How does the intercom work?" or "How many ounces are in a pound?" you're using a conversational database.
Natural language generation firms like AX Semantics and Arria NLG to take this technology and apply it to a business database, so businesses can verbally ask questions of their databases, like:
"How do our sales for Q4 this year compare with Q4 sales for last year?"
"What are the five top-selling products in our product line this year?"
"Who are the top three salespeople in our corporation in each of our eight regions?"
Software from NLG companies can respond to such questions by relying on pre-programmed code templates that are activated by the questions, which instruct it how to obtain the information in a company's database, then report its findings verbally.
The level of detail such software is able to produce is limited by the number of questions companies want answered. Some companies may be satisfied if the software can produce verbal answers to 10 crucial questions, while others may want their managers' top 100 questions answered.