Read about this in Andreessen Horowitz. About better online communities. Involved in an effort that will need some of this.
Investing in Orbit by Martin Casado
Great communities make great companies, and community-building is now part of a broader shift in B2B businesses towards bottom-up growth. As part of that shift, companies are relying on communities as a key method for growing and engaging their user base, and moving from focusing on traditional marketing and direct sales to community growth and post-sales. Post-sale because a community member often already uses the product, so maturing them with the business is more about cultivating the user experience and turning them into community advocates than trying to convert them from a lead to a paying customer. ....
Why Orbit is Better Than Funnel for Developer Relations
DevRel teams need tools and models created specifically for our discipline, and not just those adopted from other fields.
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