Below the introduction. Informative.
How Google organizes information to find what you’re looking for
By Nick Fox in the Google Blog
Vice President of Product & Design, Search and Assistant
When you come to Google and do a search, there might be billions of pages that are potential matches for your query, and millions of new pages being produced every minute. In the early days, we updated our search index once per month. Now, like other search engines, Google is constantly indexing new info to make accessible through Search.
But to make all of this information useful, it’s critical that we organize it in a way that helps people quickly find what they’re looking for. With this in mind, here’s a closer look at how we approach organizing information on Google Search.
Organizing information in rich and helpful features
Google indexes all types of information--from text and images in web pages, to real-world information, like whether a local store has a sweater you’re looking for in stock. To make this information useful to you, we organize it on the search results page in a way that makes it easy to scan and digest. When looking for jobs, you often want to see a list of specific roles. Whereas if you’re looking for a restaurant, seeing a map can help you easily find a spot nearby.
We offer a wide range of features--from video and news carousels, to results with rich imagery, to helpful labels like star reviews--to help you navigate the available information more seamlessly. These features include links to web pages, so you can easily click to a website to find more information. In fact, we’ve grown the average number of outbound links to websites on a search results page from only 10 (“10 blue links”) to now an average of 26 links on a mobile results page. As we’ve added more rich features to Google Search, people are more likely to find what they’re looking for, and websites have more opportunity to appear on the first page of search results. ..."
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