Interesting piece.
The future of shopping in McKinsey, August 27, 2022 A confluence of trends, disruptions, and shifting behaviors is giving consumers growing power over retailers. Technology will continue to advance, paving the way for new ways for retailers to connect to customers, and Gen Z—which prioritizes values and sustainability more than older generations, per partner Bo Finneman—will reach scale in the next 10 to 15 years. Explore these insights to dig into the future of shopping, how retailers should adapt, and other key topics, including:
the changing role of the brick and mortar
the social responsibility of inward and outward diversity and inclusion
sustainable circular business models and brand loyalty
the “phygital world” and tech’s role in optimizing the consumer experience
why personalization is key ....
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