Semi automation of customer pickup interaction and satisfaction.
Will electronic carts help Kroger fulfill curbside pickup orders more quickly? by Matthew Stern in Retailwire
Kroger is introducing a temperature-controlled electronic cart to speed up its curbside fulfillment.
The cart, called the BrightDrop Trace Grocery cart, was originally piloted in Kroger stores in Lexington and Versailles, KY, and is marked for a broader rollout since the pilot yielded a noticeable improvement in both customer and associate experience, according to the Detroit News.
The cart is fitted with nine secure, temperature controlled drawers in which employees can stock grocery orders before wheeling the cart to the curb. It is mechanized to allow an employee to easily pull 350 pounds of groceries at a comfortable walking pace. The next wave of the rollout will be limited, but the companies expect wide-scale availability of the cart by 2024.
Curbside pickup experienced an unprecedented spike in adoption at the beginning of the novel coronavirus pandemic as government regulations limited in-store shopping and concerns about potentially contracting COVID-19 kept shoppers out of stores. ,,, '
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