Had only just recently directly noticed fake or manipulated reviews on Amazon. Had thought that Amazon was controlling these, but then alterted to it by an ArsTechnica article, see below. Remember being impressed by 'extensive detailed reviews' on Amazon, especially for complex technical items. When I buy something expensive or complex I am likely to be cautious in its selection. But examples show in some cases clearly not even reviewing the product at hand. Inserted to skew statistics in comparisons. It cheapens the whole idea of reviews as a useful measure. Certainly AI could detect these by patterns using AI. Lets fix it.
Amazon still hasn’t fixed its problem with bait-and-switch reviews
Amazon has done little to stop sellers from gaming its search algorithm.
By Timothy B Lee ... in ArsTechnica
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