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Monday, December 02, 2019

AI and Behavioral Change

See paper and related research, examining this now.

Is AI Disrupting the Field of Behavioral Change Marketing?
Artificial Intelligence is intended to mimic the behavior of humans. However, AI technology can be applied in reverse – it can be used to change human behavior. There are a number of reasons AI can be great for social engineering, especially in the field of marketing.

Julita Vassileva, a Professor at the University of Saskatchewan in Canada wrote a great paper on AI for Human Learning and Behavior. This paper was published in Frontiers in Artificial Intelligence Journal. Vassileva pointed out that there are numerous applications of AI for behavior changes.

Most of her paper focused on using AI to help people overcome addictions and other problematic habits. However, there are plenty of ways to use AI to change behavior for marketing as well.

Andrew Stephen talked about the role of AI in behavioral marketing in greater detail in his article on Forbes. He points out that this is a seemingly new field, but older technology has accomplished similar results for a long time.

“We are still in the early days of AI’s influence on consumer behavior, but the pace of chance moving forward will be rapid. One of the challenges on the consumer side is that most of us are still not fully comfortable handing over human agency, i.e., our need to make decisions, to machines.” .... " 

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