The Store as the Next Killer App

Discovered WayFind: A conversation about the customer experience:  Here talking about the use of the use of the retail store as the next killer App.  " ... “Buy online, pickup in store.” It’s an ungainly acronym but a very powerful answer to the threat posed by Amazon and other online-only retailers. And it’s a lifeline at a turbulent time for most brick-and-mortar stores. ... "