New Markets from iBeacons

From Business Insider:  A new market, and is what Apple up to really different? " ... Beacons are a low-cost piece of hardware — small enough to attach to a wall or countertop— that utilize battery-friendly low-energy Bluetooth connections to transmit messages or prompts directly to a smartphone or tablet. They are poised to transform how retailers, event organizers, transit systems, enterprises, and educational institutions communicate with people indoors. Consumers might even want to deploy them as part of home automation systems.  ... "