Why Big Data Innovation is Interesting to Execs

Interesting comments on Big Data and innovation.  The provocative thought is often repeated: " ... Big data’s appeal to executives is obvious because it predicts how every action or initiative will turn out based on what has happened before. As said by Vivek Ranadivé, founder and CEO of financial-data software provider TIBCO: “I believe that math is trumping science. What I mean by that is you don’t really have to know why, you just have to know that if A and B happen, C will happen.” This logic is why 64% of executives cite “new product development and innovation” as one of their main reasons for investing in big data .... "