I see that McKinsey has set up an App for access to its publications. Here for the Android. They often have interesting documents, which I have pointed to here. The process of providing Apps for access to corporate information as opposed to just links to sites, is an increasing practice. At least for now, looks like a good idea. But I wonder about the App space becoming yet more cluttered. The expectation for Apps is also to have frequent updates of content, an expectation that is costly to maintain. For now, worth following:
" ... Introducing the McKinsey Insights app for Android ... We want to share some exciting news: we have just released the McKinsey Insights app for Android, providing smartphone and tablet-device access to the latest perspectives from across our industry and functional practices, the McKinsey Global Institute, and McKinsey Quarterly. ... "
Also available for the iPad.
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