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Sunday, March 16, 2014

Digital Asset Management

In the enterprise we were involved some of the earliest forms of what were to be called Digital Asset Management systems.    Although the assets at the time were not necessarily at least originally digital.  One of the first was called the OWL system,  which stored retrieved and re-purposed cataloged advertising images and copy historically.  Also turned out to be very useful for training.  It remains an interesting problem ... have talked to some companies on the potential analytics involved.  I am rethinking that aspect now.   I see there is an online of such systems being given by the AMA on March 18, 2014  11 AM ET More about it and registration here:

Bring Your Product Catalog to Life with Rich Media
According to Nielsen Norman Group, the average web page visit lasts less than a minute, driving marketers to seek new ways to capture their audience’s attention by increasing their use of rich media. As one example, according to Cisco Visual Networking Index, video content accounts for nearly half of internet traffic each month.

To handle the explosion of rich media assets, leading organizations are adopting enterprise Digital Asset Management (DAM) systems. DAM solutions help you monetize your product information and ensure consistent branding in all supporting marketing campaigns and efforts, across a multitude of channels and customer experiences. DAM works through the entire creation-to-consumption workflow, centrally managing media objects and product data. The result is an enriched, media-intensive product catalog that allows workers to easily find the right content, automatically transforms media to the best format for print and web catalogs, and reaches consumers with the right content and experiences on any platform and devices they choose. ... " 

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