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Tuesday, March 25, 2014

Evaluating the Nature of Online Community

In the HBR Blog   A good look at the Nike example of how community works, and sometimes does not.  This is a very old Web problem we examined in the dawn of communities online.    I suggest Paul Gillin's book: Attack of the Customers, mentioned here a number of times.  For an outline of notion of community and how people interact with brand.

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