In Forbes: A favorite research topic of mine. A form of neuroscience because we all do love the enchantment of a good story. What is a good ad if it is not a story well told? A good story is good theater, an arc with a beginning, tension and resolution. Endless opportunity too, because there is always another story to tell.
See also my post on colleague Paul Smith's forthcoming book on leadership in the enterprise via storytelling. Also, more of my posts on the subject.
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