Economics of Emoton

On the economics of emotion.  " ... Doesn’t the advertisement make you want to buy a BMW? Don’t you want to feel cool or look more successful, technology-forward and progressive? Well, that desire is emotion at work. Steve Jobs inherently knew the emotion of his consumers was critical currency in building the Apple phenomenon, and with over 1,700 CMOs admitting that building an enduring connection with consumers is a top priority in a recent IBM survey, leveraging emotion is fast becoming a top business imperative..... "