A former colleague Paul Smith, is coming out with a book on storytelling in the enterprise. " ... Paul Smith is director of Consumer & Communications Research at The Procter & Gamble Company and a highly rated leadership and communications trainer for P&G’s management training colleges.... ". I am currently working on several projects that have storytelling components. It has a powerful engaging capability. You can preorder the book on Amazon.
" ... Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing “strategic narratives.” Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum ... "