Wal-Mart as an Experience Platform

In AdWeek:  " ... Walmart to Marketers: 'We Are an Experience Platform'   Dominating Retailer-as-Media Landscape, Behemoth Offers Brands Options Via Online, In-store TV, Social and More   ....  The appellation came in the process of rolling out what he termed Walmart's "Retail Development Kit," something akin to the software-development kits that online platforms offer their developers as ways of building their brands and businesses. It includes everything from co-op TV ads to in-store TV to ads on Walmart.com or the opportunity to piggyback on Walmart social-media programs, such as its store-specific "My Local Walmart" program on Facebook .... "