4000 new products battle for the Wal-Mart Shelf. Interesting stats in CGT. Is this why online ultimately wins? Though you can see and feel and touch the items in the physical aisle, which you cannot do online. So is it the sheer assortment online, versus touch and feel in brick-and-mortar? Many people have found out you can now have it both ways.
" ... After just five days of public voting, Walmart's Get on the Shelf contest has attracted 274,000 total votes as of Sunday, March 11, 2012. This is the first contest of its kind from a major retailer, and the American Idol-style contest gives the top three products an opportunity to win virtual shelf space on Walmart.com. The Grand Prize winner's product will have the opportunity to be sold on Walmart.com and featured on the site's home page, and also get the chance for valuable shelf space in select Walmart stores across the country.... "
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