Demographics of Digital Platforms

Colleague Dean DeBiase on this topic.   Good points, Dean.  " ... One of the most interesting aspects of the analysis issued recently by Nielsen company NM Incite on the U.S. Digital Consumer (although the fact that 274 million Americans now have Internet access, up from 132 million in 2000 is pretty interesting) is the fact that a gender divide in digital usage seems to be emerging.  According to the report, men are predominantly tablet owners, while women are the majority of social network users and online video consumers. The sexes are evenly split when it comes to smartphone ownership.... "