Fragrance Interaction at Burt's Bees

Always interested in alternative sensory interaction and engagement.  Here in AdAge's blog, a note about the fragrance Gud,  From Burt's Bees (A Unit of Clorox) , which is using a social and scratch-and-sniff method, distributed via a number of magazines,  to promote its fragrance.   We examined digital aroma delivery, utilizing a plug in device, which ended up failing.  It is too bad a workable Internet aroma delivery system does not exist, it would make things like the Gud approach much more useful.