The Speaker is BJ Fogg head of Stanford's Persuasive Technology lab who we used in several projects in the enterprise: Aetna sponsors a Challenge: " ... Seniors are plagued by disability, declining health, and social isolation. And the system as it stands today isn’t supporting them. We’re completely rethinking what’s currently out there to start making helpful stuff seniors and their caregivers actually want..... ". Real prizes! See the link for more information.
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