Had not heard of this in particular. We also experimented with small experimental stores in Malls and college towns, among other places. Good places to collect data.
(Reuters) - Two tiny Walmart.com stores are making Southern California malls their home for the holidays, launching the latest salvo in the war for online retail dominance.
The temporary stores are a first for Wal-Mart Stores Inc, which experiments with store concepts in various markets hoping they will drive shoppers to its website.... "
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