/* ---- Google Analytics Code Below */

Thursday, November 24, 2011

Selling Me

Martin Lindstrom writes in Fast Company about the 'Me Selling Proposition'.  Personalizing things from postage stamps to beverages to make them feel very much like mine.  He relates it to a personalized marketing experiment he did in his recent book: Brandwashed.  At the link you can read the excerpt about the experiment called 'the Morgensons'.

No comments: