Artificial Reality powered shopping:
" ... A9.com, Inc., a subsidiary of Amazon.com, Inc. (NASDAQ: AMZN) ... announced a new iPhone app: Flow Powered by Amazon. Flow is a new augmented reality app that makes it easy to explore and discover tens of millions of products in a real world setting – from books and DVDs to packaged electronics and toys – and offers shoppers interactive product information about the items around them. With Flow, customers simply point their iPhone toward a book, video game, CD, DVD or millions of other products with UPC barcodes. Upon visual recognition of the product, the app displays Amazon.com product information, including the option to play multimedia content and read customer reviews.... "
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