Cause Marketing on Facebook

In Forbes:  Tips and trends on cause marketing in Facebook.  " ...  “When you want people to know about the good you’re doing in the world, Facebook is a prime mobilization platform,” explains Marc Blinder, creative director for Context Optional, a social media marketing company boasting cause marketing clients such as Kohl’s and PBS. “People want their friends to see them doing something good – those types of activities are very palatable in this medium because it’s a place users expect to be engaged in this way.”  Perhaps it’s our shared human experience that makes social media, and Facebook in particular, such a natural fit for cause marketing. Social media is most compelling when human-to-human contact exists. The same is true for cause ... "