A good complimentary SAS white paper on the uses of text analytics. Does require registration:
" ... Discover how to maximize the value of information within large quantities of free-form text, such as e-mail, news articles, tweets, blog posts, text messages and more.
Learn how text analytics will enable you to yield insight into marketing, customer service, public relations, product innovation and competition.
Find out how to automatically extract relevant information and reveal patterns, sentiments and relationships among documents ... "
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