How does a consumer make a choice when confronted with headache remedies? In the enterprise we used 'knowledge mapping' techniques to understand the complexity of apparently simple choices. Here is an excellent example as mapped out in Fast Codesign. Essentially a decision tree that the shopper has to deal with when making a choice of headache remedies at the shelf. Note the relationship to other mapping approaches like 'concept mapping'. I am just now exploring a new book: Applied Concept Mapping, by Brian Moon of Perigean Technologies, Robert R. Hoffman, Joseph D. Novak, and Alberto J. Cañas , which covers this topic very well. We used the approach starting in the 90s, and continue to use it today. I often use the method to construct a backbone infrastructure for business analytics applications and am currently exploring ways to better integrate concept mapping, process analysis and analytical methods. Ideas? Want to collaborate?
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