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Friday, August 26, 2016

Google Analytics 360 Suite

Screens and more screens, mobile and stationary.    How does this change the decision space?

Marketing analytics for a multi-screen world.

Say hi to the Google Analytics 360 Suite, built for the enterprise. It helps you better understand people, and how they behave, by giving you a better handle on all your marketing data — and deep insights you can use.

82% of consumers turn to mobile to help make a product decision. Are you accounting for mobile’s influence in the consumer journey?

Source: Google/Ipsos, "Consumers in the Micro-Moment" study, March 2015

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