In the Cisco Blog:
" ... More than ever before, today’s consumers have more options about what to buy and where to buy it. With each interaction, they choose which retailers they support with time, attention, personal data, dollars and social capital. That’s no small investment to make, and as a result customers turn to retailers and brands that not only sell the products they want, but deliver the end-to-end experience they want.
Working with our research partner PSFK, Inc., Cisco has identified four key capabilities that support the customer experience while enabling today’s digital transformation. We discuss these capabilities in a recent joint paper on the “Retailer of the Future.” ... "