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Wednesday, August 17, 2016

Procter and Targeted Facebook

More on P&G's change in the use of targeted Facebook.

P&G Shakes Up Targeted Facebook Approach, Sparks Marketing Stir
Procter & Gamble announced yesterday the company has decided to scale back on their targeted Facebook advertisements, citing limited effectiveness.  The world's largest ad buyer will not cut back on the overall funding for Facebook advertisements, but instead will reduce the number of targeted ad buys. ,,, " 

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