Tuesday, January 31, 2012
Site Visits and Store Visits
A study linking brand site web site visits and in-store spending. " ... According to a recent study, conducted by Accenture, comScore and dunnhumby USA, people who visit the websites of consumer packaged goods (CPG) brands end up purchasing 37 percent moreworth of goods from the brand in question in brick-and-mortar retail establishments than people who don’t visit such sites.... "