In the local papers: P&G is working with a west coast startup called MoBeam, and a company called Ecrio. which I originally brought into town for tests several years ago. I have mentioned their methods a number of times here. Part of the effort invoved here was to do the consumer analytics to see what the response of the shopper was to these new methods. See also an earlier press release.
" .... Snipping coupons from the Sunday paper, stuffing them into a wad and producing them at checkout is a weekly ritual for millions of shoppers.
The current technology is not easy to use, Baker says. The shopper must present the phone to the cashier, who then must key in a number, as shoppers waiting in line grow impatien
The opportunity is growing, but it’s a long way from being a mainstream technology used by a large segment of the population,” he says.
That’s what P&G and Mobeam are hoping to fix. “If couponing can be easier, faster and less costly for shoppers and retailers, we want to help bring it to life,” said Jeff Weedman, vice president of global business development at P&G.
P&G and other manufacturers are banking on projections that 50 percent of the population will own a smart phone by 2015. Thirty percent currently own the phones, creating a demand for systems allowing them to easily cash in their coupons anywhere.... "