I continue to be intrigued by the use of game dynamics as part of user engagement. Did a number of related projects in the enterprise: Here some further thoughts in Innovation Excellence.
" ... The Future Of Gaming report presents key trends emerging within the gaming space that brands, non-profits and communities can leverage to build engagement and motivate their target audience towards achieving a desired goal or outcome. It is designed to inspire anyone tasked with creating compelling user experiences, whether that be on a digital screen, in the real world or somewhere in between.... "