Tuesday, January 17, 2012
Consumers Want More Communications from Retailers
Not that much of a surprise, providing the communication is truly useful. " ... according to the IBM Institute for Business Value 2011 Retail Industry Study, released today at the National Retail Federation's NRF Annual Convention and Expo. More than 28,500 people from 15 countries were contacted for the survey, which found that 76 percent of people think retailers do not communicate with them often enough. Only 24 percent said they are contacted too frequently. ... ". In Convenience Store News.