Tuesday, January 17, 2012
Good post on the topic by the Burghard Group. " ... Gap Analysis is an assessment tool to help a place (community, region, state) compare its current economic success with its future potential. The summary document prepared for a Gap Analysis also includes a discussion of the obstacles to achieving desired economic growth and an Action Plan for overcoming them. It is a structured way to identify and correct the gaps between desired place performance and actual performance in job growth and wealth creation. This tool is one of the most conceptually simple to understand and practically difficult to implement. But, done well it is a powerful tool to define and lead change. It has been one of my “go-to” tools for creating strong and sustainable brands..... "