Unilever Selects DemandTec for Predictive Trade Planning in the Cloud
Global consumer goods leader drives more effective retail trade plans with predictive analytics
SAN MATEO, Calif. –December 7, 2011 - DemandTec, Inc. (NASDAQ: DMAN), the collaborative analytics cloud for retailers and consumer products companies, today announced that Unilever has selected Customer Trade Planning , a predictive trade analytics app on the DemandTec network.
By leveraging DemandTec, Unilever is empowering business users to create unified pricing and promotion plans that more effectively invest trade promotion funds. The predictive app will allow Unilever to better understand consumer demand to achieve brand objectives and support a more strategic level of collaboration with retail trading partners .... "....