Via Darrell Rigby of Bain Company:
" ... Digital retailing is headed toward 15% to 20% of total sales globally and is already highly Profitable. But what seems like a dream come true for the shopper—an abundance of information, near-perfectprice transparency, a parade of special deals—can feel more like a nightmare to retailers. Digital information already influences about 50% of store sales, and that will soon make it hard even to define e-commerce, let alone measure it. For retailers, the key to engaging customers in this newenvironment is "omnichannel" retailing: a mashup of digital and physical experiences.... "