Tuesday, June 30, 2009
Twitter versus Online Reviews
An excellent piece from Adage: Forget Twitter; Your Best Marketing Tool Is the Humble Product Review Feedback Has Influenced Design, Supplier Relations for Samsung, Walmart. I agree, Twitter is not the place to go for reviews. Two few characters, too little commitment from a reviewer. Do many reviewers then post a link to their full bodied pieces? Rarely I think. The piece also includes some description of how companies are using reviews. Helpful.