The UPC code, one of the most recognized global symbols, is 35 years old this month. ' ... the first live use of a UPC took place in a Marsh Supermarkets store in Troy, Ohio, on June 26, 1974, when a cashier scanned a package of Wrigley’s gum .. ' . Procter was broadly included in early testing. Just a few years ago, when I did talks in our innovation centers, we were predicting its replacement with RFID tags on the store shelf by 2005. Has not happened yet. UPC codes were also tested there on proposed packaging and check-outs to determine their robustness in store environments.
Tuesday, June 02, 2009
Happy Birthday UPC
The UPC code, one of the most recognized global symbols, is 35 years old this month. ' ... the first live use of a UPC took place in a Marsh Supermarkets store in Troy, Ohio, on June 26, 1974, when a cashier scanned a package of Wrigley’s gum .. ' . Procter was broadly included in early testing. Just a few years ago, when I did talks in our innovation centers, we were predicting its replacement with RFID tags on the store shelf by 2005. Has not happened yet. UPC codes were also tested there on proposed packaging and check-outs to determine their robustness in store environments.
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