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Tuesday, June 30, 2009

Thinkvine and DRI on Grocery Shopper Behavior

What looks to be a very interesting upcoming webinar on Shopper Behavior, see full link for registration information:

Grocery Shopper Behavior Q2 2009
Digital Research, a marketing research firm, and ThinkVine, an Analytics Services provider, will reveal their unprecedented findings “Grocery Shopper Behavior Q2 2009” during a live webinar taking place July 15th, 2009 at 1:00PM Eastern.

The purpose of the study was to ascertain the current economic mood of consumers and how the current economy has affected grocery shopper behavior in the United States. Highlighted findings include:

* Categories with the highest brand retention: Carbonated Soft Drinks, Pet Food & Coffee
* Categories with the highest brand abandonment: Cookies, Paper Towels, Juice Drinks
* 47% of shoppers are deciding where to shop based on store circulars & flyers
* People who have already made grocery cutbacks are almost twice as likely to cut further still .... '

5 comments:

grocerant said...

Grocery stores are now turning into food asembley plants were consumers go in and pick from a variety of ready to eat or ready to heat food components to take home and place on the table. In other words they are becoming Grocerants. Most consumers do not cook them simply assemble meal s particularly Monday – Friday.

Anonymous said...

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I would appreciate if a staff member here at eponymouspickle.blogspot.com could post it.

Thanks,
Oliver

Franz Dill said...

I was able to get to this at the link:http://eponymouspickle.blogspot.com/2009/06/thinkvine-and-dri-on-grocery-shopper.html

If you cannot contact me at my email in the left hand column.

Franz

Anonymous said...

Hey,

This is a inquiry for the webmaster/admin here at www.blogger.com.

Can I use part of the information from your post right above if I provide a link back to your website?

Thanks,
Alex

Franz Dill said...

Anonymous,
If you use information found at this blog I would appreciate a link back to this post. Thanks for reading.

Franz Dill