Dave Knox posts a good piece: I have seen the future of TV…and it’s not your Dad’s Prime Time. He relates his own experience with multi player games on Xbox Live and how these games can capture the interactive imagination of participants better than TV can. Good examples, great story. Of course massively multiplayer games have existed for some time. He relates how these new games are advertiser-friendly in new ways, leading to useful economic models.
I think there is still a broad majority of people that prefer passive interaction. So I don't think that TV will collapse anytime soon ... but since it depends on focusing large crowds, it and the networks may shrink considerably. Changes are coming.
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