Public Relations 2.0 Examined

Good detailed article in PR 2.0 by Brian Solis: The State of PR, Marketing, and Communications: You are the Future. ' ... Contrary to popular belief, Social Media isn’t killing PR, but the business of PR IS in a state of paramount crisis. It’s not without merit however. Perhaps up until now, we have been our own worst enemy. The Social Web, the democratization of content and the wisdom of the crowds is merely amplifying PR’s weaknesses and expediting the declination of a broken business model. As is, many of us are collectively contributing to its perceived insignificance and irrelevance ... '