Google and Amazon Stifling Creativity?

In an interesting and detailed piece, Cory Doctorow writes: ' ... Now, it's not that I hate Amazon or Google, but I do understand that they are fast becoming the intermediary between creators and audiences (and vice-versa), and that this poses a danger to everyone involved in the creative industries. That danger is that a couple of corporate giants will end up with a buyer's market for creative works, control over the dominant distribution channel, and the ability to dictate the terms on which creative works are made, distributed, appreciated, bought, and sold ... '. He suggests a creative solution.