P&G Pumping Digital Media

In AdAge: Marketing mix and other analytical methods are starting to show large companies that there is real value to using digital at a greater level. This has been known for some time, but it finally appears to be resulting in behavior. ' ... Even as Procter & Gamble Co. cut measured U.S. media spending 18% overall last quarter, it more than doubled spending on Internet display ads, according to data from TNS Media Intelligence.... ' . Read the whole article, lots of supporting numbers.