Innovation at P&G, Wal-Mart, Unilever

Good AdAge piece: " ... considering the competitive landscape and the company's own recent history, P&G Chief Technical Officer Bruce Brown made a fairly bold prediction on Fox Business News last week: That 2010 would be P&G's biggest year for innovation in a decade. That's a pretty tall order considering the decade includes calendar 2000, which saw the launch of Swiffer, a new form of facial cleansing in Olay Daily Facials and a new form of tooth whitening in Crest Whitestrips ... recession is ideal for marketers to focus on the long term, because financial markets are more forgiving on earnings targets than they've been in years, said former P&G Global Marketing Officer Jim Stengel, now a consultant and soon-to-be UCLA marketing professor.... "