Dunkin Donuts has set up an IPhone app called Dunkin Run. You have to first set up a Dunkin Donuts account, then download the application. Its meant to set up a group order. You announce you are making a 'run' and invite friends to add their order to the run. Bit of a social component.
Primarily I would think for office type situations. Though those kinds of orders could as well be done from a desktop. You can find closest Dunkins close to your current location. Clever for this kind of food retailer, simple but seems fairly narrow in its application. Variants of this idea could be interesting to try for other food retail.
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